Lady Geeks ‘Left out’
Posted on: Friday, September 28th, 2007 in: News
The video-game and electronics industry has long been dominated by men.
But according to a recent study done by advertising agency Saatchi & Saatchi, “lady geeks” are fed up with that notion.
The study reported that 35 percent of female internet users would spend more on consumer electronics if retailers tried targeting them for a change.
Approximately 50 […]