Lady Geeks ‘Left out’
Posted on: Friday, September 28th, 2007 in: NewsThe video-game and electronics industry has long been dominated by men. But according to a recent study done by advertising agency Saatchi & Saatchi, “lady geeks” are fed up with that notion. The study reported that 35 percent of female internet users would spend more on consumer electronics if retailers tried targeting them for [...]