If perfect timing is a gift successful entrepreneurs have naturally, consider Michael H. Gusky naturally gifted.

The Weston-based businessman, who last year sold his leading gold jewelry manufacturing company, Aurafin, to billionaire investor Warren Buffett’s Berkshire Hathaway, launched online gold buyer GoldFellow on Feb. 6. This came just as the price of gold was hitting historic highs and consumers were paying more attention to it. During March, his Web site reported 43,000 visitors.

Gusky’s idea is to offer consumers a fast, more secure way to sell their gold, platinum and silver; pay better than most competitors; and boost business by educating people about the cash potential in gold jewelry.

Advertising has primarily been via the Internet, taking prime spots with search engines like Google, which trigger his ads to appear when consumers search for items such as plasma TVs and iPods. GoldFellow’s national radio campaign is to begin on 450 stations in May, and TV spots are planned for July. The campaigns center on “raising the bar for gold exchange.”

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