Smarta.com - About time!
About time a initiative to inspire and help people get businesses off the ground. When I first attempted a business some years ago I went down all the Government support routes such as Business Link, Princes Trust and my local enterprise agency but I found them of no help whatsoever and its pretty disappointing to admit that!
Smarta will offer a whole range of services that can help business to get off the ground and then to survive in the long term. Its a venture that Shaa Wasmund is involved with in a voluntary position.
A graduate of The London School of Economics, Sháá’s entrepreneurial career had an unusual start. Having won a competition to write for Cosmopolitan magazine, she interviewed World Champion Boxer, Chris Eubank; by the end of the interview he offered her a job promoting his next fight. At just 22 Sháá became responsible for promoting and organising the biggest fight to ever take place in this country; with a live audience of 48,000 and a further 18 million people watching it from home.
In 1994, she set up her first business, a PR and Marketing company. James Dyson was one of her first clients and her role in establishing Dyson as one of the best known brands in the UK won her numerous awards including Cosmopolitan Business Woman of the Year. Five years later with Dyson now a household name, Sháá was ready for a new challenge.
In late 1999, a chance meeting with Sir Bob Geldof ignited her contagious passion for the internet and all the possibilities that it holds. As one of the founding directors of his soon to be launched travel company, www.deckchair.com Sháá found herself at the heart of the internet revolution.
A year later, Sháá decided to pursue her own venture and in 2000, raised substantial funds to launch www.mykindaplace.com. The company was recently sold to BSkyB.
Sháá has advised many businesses on their internet strategies, from the government to social networking phenomenon Bebo. Sháá is an intrinsic part of the new wave of UK Entrepreneurs combining real entrepreneurial drive and experience with a genuine desire to encourage and inspire others.
In 2007 Sháá established a formidable partnership with fellow entrepreneur Dan Wagner to launch Bright Station Ventures, a unique investment vehicle with $100 million of capital dedicated to investing in internally generated ideas and seeding young companies that use information technology in innovative ways to create high growth business opportunities.
Sháá was recently named as one of Management Today’s 35 women under 35, their list of Britain’s brightest young business stars of 2007.
The good thing about Smarta is the entrepreneur video interviews. Check it out Smarta