Green mail
I love a good green story, especially one that saves the environment and makes money at the same time …
ecoEnvelopes from the states have been working with the postal service to get their re-usable envelopes accredited for use in the US mail system. Look at the stats:
Some 81 billion return envelopes are sent through the US mail each year in credit-card statements, utility bills and other direct mailings, at an estimated cost of 1 billion pounds in greenhouse gas emissions and more than 71 trillion BTUs of energy.
ecoEnvelopes work seamlessly with existing insertion and postal processing equipment, and are manufactured exclusively on certified papers from managed forests, with up to 100% post-consumer recycled content. And whereas “eco” options in general often cost more than traditional solutions, companies that use ecoEnvelopes instead of two separate envelopes save between 15 percent and 45 percent on envelope and related mailing costs by eliminating the need to print, store, handle, insert, track and include that second envelope, ecoEnvelopes says. They also enjoy increased direct mail response rates as high as 8 percent, it adds.
What a really positive move and i hope to see something similar in the UK soon.
