A new class of startups is emerging that is part blogging, part genealogy and part something unique. They are focused on the very long term - getting and then keeping customers for decades, and encouraging friends and especially family members to join, too. Once they’re hooked, they’ve spent so much time building content that they are very unlikely to ever leave.

The three startups we’re tracking are Our Story, Story Of My Life and My Family. And while these sites are not purely genealogy/family tree focused, they overlap extensively with other startups we cover regularly such as Geni and My Heritage which focus first on building out the family tree first and adding content second.

Goes to show there is still a lot that can be done with social networking online.

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