UKpreneur.co.uk

Have you insured your wedding?

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I am currently best man for my mates wedding which is going to be in 2008, but already a lot of planning is being done (by her). So this caught my eye today as we were only discussing a friends wedding which was ruined because of the recent floods we had.

When planning their wedding in late 1999, Karen and Roger Sandau were struck by how risky it was to give large, nonrefundable cash deposits to vendors without any protection if something were to go away on the wedding day. From a vendor going out of business to an important family member being stricken ill and unable to attend, the Sandaus thought of all the things that could possibly go wrong on their wedding day and wished they could find some way to protect their investment.

Finding wedding insurance available overseas but not in the United States gave the couple a great idea—they figured there were many people like themselves who would feel much more calm before the big day if they knew they were covered for unforeseen circumstances. Karen, had a background in catering and event planning, and had heard of event cancellation insurance; and Roger, had a background as an entertainment attorney, so he knew the ins and outs of events in general.

The newlyweds combined their expertise and started detailing the types of things the insurance would cover, such as severe weather emergencies on the wedding day, a damaged or stolen wedding gown, and lost or damaged wedding rings, to name just a few. They also decided to offer liability insurance for any damages incurred at the wedding site (something many venues require).

They went about finding an underwriter for the policy as well as developing software that would enable them to organize and sell their insurance cheaply. Their product has resonated with couples and especially wedding planners.

In fact, marketing to wedding professionals has helped the Sandaus grow their business £1.25 million. “Everyone has heard of a wedding story gone awry,” Roger says. But now, with WedSafe at the helm, mishaps don’t have to spell catastrophe.

Looking at Google their are plenty of options for wedding insurance in the US and UK, Marks & Sparks even offering cover!

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