If you want a good marketing campaign, then try and learn from esure (”calm down dear” - another annoying advert with Michael Winner being an idiot!) with their very successful Sheilas Wheels brand and campaign.

Sheilas’ Wheels designed a policy for women, with features such as additional coverage for handbags and their contents up to GBP 300 if stolen or damaged while in the car, a 24-hour confidential counselling line for policyholders and the option to add other important services such as legal protection. Sheilas’ Wheels is currently taking on new customers at a rate of over 2,000 a week, beating its own growth targets for this stage by 60%!!!

Here is the annoying song and advert on YouTube

Do take a look through the comments, people saying how annoying and my favourite comment:

“It’s also factually incorrect to say women are safer drivers. They actually have more accidents as records testify…”

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