UKpreneur.co.uk

I do … now I don’t

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What an excellent story that turned one dumped guy into an entrepreneur.

A diamond may be forever, but love and marriage sure isn’t.

With an estimated 50 percent of all marriages ending in divorce, a new Web site, “I Do, Now I Don’t” is looking to capitalize on this more cynical side of diamonds.

Founder and CEO Joshua Opperman came up with the idea after his fiancée abruptly called it quits.

After the breakup, he was stuck with the engagement ring he paid dearly for. He went back to the jeweler where he’d bought it three months earlier, but found he could only get 32 percent of its original cost. Josh didn’t like that one bit, so he set up a site, where people in the same situation can sell their engagement rights for a better price!

I just kept mine until the next woman came along …. not really, i sold it to a man in a pub!

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