For a man i do put a lot of effort when purchasing a card for somebody. Especially if i am buying a card for a male friend. In my social group we all have become to love one type of card and you must have seen them … the 1970’s family photos with stupid captions on them!

Mik Wright Ltd is the brand and it started out as a funny way to give friends cards, they got old family photos from the 50’s, 60’s and 70’s and stuck them to cards and included a funny caption. It then went into a local niche and now into a worldwide business selling 10,000 cards per annum bringing in $1.3 million each year!

And Mik Wright still sells them on the website he originally launched - see here!

The Greeting Card industry is worth over £1.2 billion each year!!! Find a niche and exploit it!

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