Ben Terrill is bringing the milk man back to Middletown — and he’s extending the job description.

The 34-year-old father of two said he got the idea for his new business, Go Grocery Express, after working as a grocery store manager for a year. Seeing elderly customers struggle to shop for groceries and also finding himself strapped for time juggling a job and family life, Terrill said he saw a need for an easier option.

Research showed there weren’t a lot of options for ordering fresh groceries — a gallon of milk, for example — for home delivery, so Terrill decided to launch his own online grocery site.

“There is nothing local in Dayton and Cincinnati to deliver groceries. And if you order through an (Internet) grocer, you have to wait days for it to ship,” he said.

The idea behind his site, gogroceryexpress.com, is to allow customers to pick from private store brand options, which include fresh produce and meat, dairy and household options. Then Terrill or one of his hired drivers picks up the items at the store and delivers them directly to the customer the next day.

Payment can be made via Paypal or using a credit card online. Prices are a bit higher than in-store with a mark-up of about 15 percent, and there is a $10 delivery fee. However, that can be waived using an online coupon. Terrill said items do not have to be bought in bulk, and he requires a minimum order of only $5. Orders placed by 8 p.m. the night before can be delivered as soon as 10 a.m. the next day, he said.

Terrill said he expects to cater to young professionals with a busy lifestyle and older adults who can’t make it out to the store. He has drivers set up to deliver in Dayton and Cincinnati, where the bulk of his customers will likely be based. But since his base of operations is in Middletown, Butler County residents can receive the service, too.

“There are a lot of people out there looking for this service,” he said. “It’s not rocket science. I was just actually surprised no one else was doing it.”

For more information or to apply for a driver or sales position with Go Grocery Express, visit gogroceryexpress.com.