For Art Koff, who had a successful career in advertising and communications for more than 40 years, just because he was beginning a retirement lifestyle lifestyle didn’t mean that he was ready to give up his passion, according to the Wall Street Journal.

The entrepreneur knew that he needed something to do to occupy his time, so he started a website called RetiredBrains.com, a job posting site which aimed to attract other active living seniors who felt that they wanted a diversion or needed some extra cash.

“I got up at the crack of dawn,” Art Koff tells the news source of his days as an ad man. “I can’t imagine what would happen if I didn’t have someplace to go and something to do.”

Though many active living seniors look forward to a more leisurely pace of living after retirement, the recent economic crunch has led to a 31-year-high in unemployment for Americans over the age of 65, which suggests sites such as Koff’s might be particularly useful to mature individuals searching for a new career.

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