The latest product from a Lexington-based industry has company owner Francisco Guerra walking around with his head in the clouds.

The product is called Flogos, which combines the words flying and “logos,” and that’s a good description of the product.

A combination of a little helium and a lot of air produces a substance that looks and floats like a cloud. The product can be 24, 36 or 48 inches long.

One looks like the famous Disney logo of Mickey Mouse’s head. Another is an Atlanta Braves tomahawk. There’s also a peace sign, as well as countless other shapes. Whatever shape a company or organization wants, the company can make a mold for it.

“They will fly for miles,” Guerra said. “They are durable so they last a while. “The secret is our formulation and equipment. We’re able to keep the cloud together for a long time.”

He said the product eventually evaporates, so it is environmentally safe.

Disney and Universal Studios are among theme parks that already have deals with the company for the products, Guerra said. Major League Baseball franchises and various Fortune 500 companies also are interested. Guerra said presidential campaign representatives also have contacted him.

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