Stop dreaming about your idea, most people dream and dream about their idea until somebody else thinks it also and makes it happen! There is no startup fairy so stop waiting and go and take MASSIVE ACTION!

1.  Somebody’s product is going to “go viral” this year.  Someone is also going to win the lottery.  Just not you.  Don’t count on virality, but add some simple elements to your product that make them easy to spread.  This will increase the probability that your product will go viral to something slightly above zero (instead of zero).

2.  Venture capitalists are not swash-buckling risk-takers that are going to fall in love with your startup at first sight — and write you a check.  Unnecessarily daring people do not become VCs — the industry filters most of those out.   Work at not needing the money.  If you could usethe money, get multiple VCs interested. 

3.  Smart people are not going to be lining up to work for your startup, without salary, just for the sheer thrill of “the startup life” and an ability to be associated with the brilliance that is your idea.  Be reasonable about it.  Expecting team members to take some risk for some time is fine.  But, that’s not a great strategy to recruit a great team.

4.  Big company executives are not going to be inviting you into their wood-panelled offices with old leather chairs offering you increasingly lucrative partnership deals just because of “synergies” they might have with you.  Big companies have teams dedicated to keep an eye on startups like yours.  Just because they spend time with you doesn’t mean you’re getting a deal anytime soon.  Just because you get a deal, doesn’t mean it’s a good one.

5.  Google, Microsoft and others are not going to be falling all over themselves trying to acquire your company.  Acquisitions are great when you can get them.  But, they’re usually complicated and take time.  Get great counsel.

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